We’ve collected the best Objective Quotes from the greatest minds of the world: Tariq Ramadan, Paulinho, Andrea Jung, Ruth Benedict, Robert Rinder. Use them as an inspiration.
There are pros and cons of experience. A con is that you can’t look at the business with a fresh pair of eyes and as objectively as if you were a new CEO. Fire yourself on a Friday night and come in on Monday morning as if a search firm put you there as a turn-around leader. Can you be objective and make the bold change?
Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who’s our audience, and what’s their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we’re saying?
I personally think honestly disclosing rather than hiding one’s subjective values makes for more honest and trustworthy journalism. But no journalism – from the most stylistically ‘objective’ to the most brazenly opinionated – has any real value unless it is grounded in facts, evidence, and verifiable data.